Because they are the best band that ever was and ever will be. There will never be another Beatles. No contest, no discussion.
I don't claim to be an expert or even their biggest fan but the Beatles are woven through out my life, sometimes in the forefront sometimes way in the background.
I don't plan to detail the Beatles experience in chronological order or any sort order at all. I just want to talk about my Beatle thought of the moment and see where it takes me and I hope people will chime in along the way.